You'd be hard-pressed to find anyone in the US who hasn't come into contact with Victoria's Secret in one way or another. Since the late s, Victoria's Secret has been one of the best-known and most talked-about brands in the country — increasingly, not in ways that it might hope for. But it has had a powerful role in defining what sexy is in the modern day via its racy lingerie and runway shows and in its heyday, these enabled the company to achieve blockbuster sales and reach global status. Increasingly, the tide seems to be turning.
Victorias Secret Lingerie : Most Relevant
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Plus-Size Women Need Undies Too—So Why Won’t Victoria’s Secret Make Them?
The target demographic consists of youth from ages 15 to On October 16, , Victoria's Secret announced the launch of Pink, a new product line targeted to young adults and older teenagers. Dent rose through the ranks and served in multiple capacities, including director of finance for Limited Brands, and director of strategic planning for Bath and Body Works. Pink has a college line that focuses brand recognition through public university athletics. Promotions for the line come from college tours, tie-ins with the music channel MTV , and social media such as Facebook and MySpace.
We spoke with a couple of former employees to discover their most revealing insights. According to Andrea, who worked at Victoria's Secret from to , bra fitting specialists undergo about six weeks of training to prepare for almost every possible scenario. You always measure for the breast that is there. That even goes for people who have uneven breasts. So if one breast is a B-cup and the other is a C-cup, we always measure to the C-cup.