Growth hacking is a continuous process of finding the best tools and methods for acquiring new customers. Instead of extensive marketing efforts and budgets, marketing automation is rooted in experiments that are measured using data analytics. Growth hacking is about coming up with unconventional ideas and harnessing new technologies to achieve results. New solutions are implemented, analyzed and developed in a rapid cycle which leads to new ideas and methods of growth. Growth hacking is a cost-effective way of enhancing your inbound marketing. It supports your sales and marketing teams as they guide customers forwards on their buyer's path. Growth hacking optimizes your entire process from raising awareness to making sales and beyond. Growth hacking tools include:.
What Are the Benefits of Growth Hacking?
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Growth hacking is, in short, experimentation. The goal of growth hacking is to find the most effective ways of growing a business in the shortest time frame possible. This method is how a little-known company can become a household name in only a couple of years. The phrase itself is only five years old, however the rapid growth methods can be seen in older companies such as Facebook and Airbnb. Generally, when building a business, a goal of the marketing team would be proportional growth to consider expenses, however the goal of growth hacking is to primarily put feasibility aside in favor of fast growth that will then either grow further or remain stable. A large factor of this is the product itself, however growth hacking is to build the steep increase at the start. Growth hacking often aims to do so with creativity and analytics, with pure focus on using all means available to increase website traffic or sales.
Small Investments, Great Results
This course focusing on growing your digital marketing results faster through growth hacking techniques, methods, tools, and practices! The student will understand the benefits of the most useful metrics such as lean analytics, web traffic, digital conversion funnels, Lifetime Value, and Customer Acquisition Cost. A continuous experimentation model is introduced to guide business growth through rapid experiments. Experiments may involve a combination of marketing, software development, sales, service design, and analytics techniques.
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